Thanks to everyone who voted in our Vox Gives Cheer holiday donation competition. We had a fabulous response, with most of our holiday card recipients visiting the site and voting. You chose The Home for Little Wanderers, based here in Boston, as the winner and a generous donation was made to the organization last week.
The Home for Little Wanderers (www.thehome.org) is a non-profit child and family service agency that has been providing services to children and families for over 200 years, making it one of the oldest non-profit agencies in the nation. The Home’s programs help keep vulnerable families unified and children safe. VOX was pleased to be able to contribute to such a worthy organization.
As we kick off the New Year, we are especially grateful to be in a position to make a contribution at a time when so many people in the U.S. are struggling. And we are grateful for the opportunity to work with such a wonderful team and great clients. We hope you all had a happy holiday – now let’s get down to the business of 2012!
While most of our clients are anxious to hop on the social media band wagon, there is a common (and erroneous) belief that social media is a “free” way to connect with customers and prospects. In part this is true – there is no media cost for participating. But clients need to be willing to invest upfront in developing a social media strategy. A poorly thought out, or worse, not thought out at all, effort to dabble in social media can in fact turn off prospects and do more harm to your brand than good.
But if there is cost to participating in social media, there needs to be a return on that investment. And therein lies the problem. We live in an era of marketing quantification, and social media sites like Facebook, cannot yet provide exact ROI data.
Since finishing this video case study about the popular Rockland Trust Freeness Campaign, the advertising continues to generate great results. In the last week of June, Rockland Trust opened more than 400 new checking accounts – breaking the bank’s record for most checking accounts opened in a single week. Check out this “behind the scenes” peek at Freeness.
How do you get 3500 people motivated for a week-long sales meeting? Here’s a behind the scenes peek at how we created the opening video for Philips Healthcare’s annual sales and service conference.
We featured 133 employees and highlighted over 60 recent company acquisitions, achievements and initiatives—all in under two minutes. Let’s just say we took the meeting’s theme “Accelerating Our Journey” very much to heart. The video received a hugely enthusiastic response and set an energized tone for the week.
Lots of banks use the word “Free.” But only one bank can own Freeness. Rockland Trust’s genuine belief in fairness is what motivates them to offer free checking. And they needed a big idea that was an embodiment of this philosophy. We were tasked with making something ownable and memorable out of free – an idea that is basically universal – and setting Rockland’s take on the idea apart from everyone else’s. The solution? Make a product out of it. And so, through the earnest and excited voice of Freeness Guy, and his stoic, heroic counterpart Tank the Fee Detector, the idea of Freeness is being embraced and enjoyed by customers everywhere.
I’ve been thinking about names, and how significantly a good name contributes to a good brand. What got me thinking about this is that my friend Court Crandall was just made a partner in his agency, Wong Doody. Now Wong Doody is a weird combo to begin with, but was named after partners Tracy Wong and Pat Doody. read more »
I was in a new business meeting last week, and the prospect asked about social media (big surprise). We suggested that the first social media strategy to put in place would be to include a blog in their new website. “No,” they cried, “We’re not talking about our website. We want to know about social media!”
To the uninitiated B2B client, “social media” means Facebook and Twitter, and they can’t figure out what to do with it. But in fact, blogging IS social media, and may in fact be the most effective lead generation tool your company can deploy. read more »
Today is one of those days when many millions of folks (in the United States and the UK) will shared a common experience. Not that most of us will remember this day 10 years from now. But most of us will waste at least a few precious moments participating in a collective productivity downer. Today Google launched its fourth front-page interactive logo design. Crazy dots that bolt away from the cursor whenever it is passed over them. What’s not to like?
If your job has anything to do with your company’s web performance – from the click-thru rate of a banner ad to the conversion rate of a landing page to the proliferation of a press release to the fulfillment accuracy of an e-commerce order, you better be interested in Analytics. In fact, if your company is using Google Analytics and you are a manager, you should absolutely request ‘View reports only’ access. Here’s why:
While chockfull of granular traffic statistics and myriad ways to slice and dice them, trends that surface in Google Analytics can help to inform many decisions – both online and offline, and inside and outside of Sales and Marketing. Below is a breakdown of key Analytics reports that reveal both buyer behavior and the voice of the customer – stuff that every manager should understand, from HR to Product Development to Support. read more »
Thanks to everyone who voted in our Vox Gives Cheer holiday donation competition. We had a fabulous response, with most of our holiday card recipients visiting the site and voting. You chose The Home for Little Wanderers, based here in Boston, as the winner and a generous donation was made to the organization last week.